Voting & Rounds
The tournament — mirroring the real Euro 2028
Miss Euro 2028 follows the same tournament structure as the actual UEFA Euro 2028 championship. 24 groups, knockout rounds, semi-finals and a final — running in parallel with the real matches. As the teams battle it out on the pitch, the contestants compete for the crown online.
Group stage
All accepted contestants are drawn into 24 groups — matching the 24 Euro 2028 tournament groups (A through F, with 4 sub-groups each if numbers require). The draw is random, but we ensure that contestants supporting the same national team are spread across different groups (no group of four Spanish fans competing against each other). Voting is public and online. Each visitor can vote once per day per group. The top 2 contestants from each group advance to the knockout stage. Group stage runs during the Euro 2028 group stage: June 9–22, 2028.
Knockout rounds
Round of 16: 48 contestants (top 2 from each group) face off in head-to-head matchups. Public voting. Higher vote count wins. June 24–27. Quarter-finals: 8 matchups, public voting. June 29–30. Semi-finals: 4 matchups, public voting. Top 2 advance to the final. July 2–3.
The final
4 finalists compete in the live final event during Euro 2028 semi-final week in London. The final combines: public vote (50%) — online voting open during the final event, and jury assessment (50%) — a panel of judges evaluates finalists on beauty, style, fan spirit and personality.
Jury
The jury is composed of: fashion and media professionals (stylists, photographers, journalists), former athletes or sports media personalities, fan community leaders (supporter group representatives, fan zone organisers), previous contest winners (from future editions). Jury composition will be announced before the final. All jury members must declare any personal connection to contestants (conflict of interest policy).
Fair play
One person, one SMS vote per day, software-verified by the system operator. Robust anti-bot protection: number verification, detection of suspicious activity. Vote buying, fake accounts, and organized manipulation will result in disqualification. We take fair play seriously—the contest means nothing if the votes are not authentic. If irregularities are detected, we reserve the right to invalidate votes and correct the results.
Awards
Miss Euro 2028: overall winner — trophy, title, media coverage, partner prizes. Best National Look: voted by jury during the final — the contestant who best represents her country’s football identity and culture. Fan Spirit Award: voted by jury — the most passionate, energetic and infectious fan personality. People’s Choice: the contestant with the highest total public votes across all rounds (regardless of final placement). This award belongs to the fans.
