The Most Beautiful Fan
Celebrating the most beautiful fans at Euro 2028
Every four years, millions of football fans pour into host cities across Europe — painting streets in their national colours, singing anthems in packed fan zones, and creating the electric atmosphere that makes the Euros so special. Among them: women who combine genuine passion for the beautiful game with grace, style and personality that lights up every stadium, pub and public square.
Miss Euro 2028 is a community-driven contest that celebrates those women. Not a pageant about measurements — a celebration of fan spirit, national pride and individual style against the backdrop of the biggest football tournament in Europe. Because the Euros are about more than goals and tactics. They are about people, passion and the joy of being part of something bigger than yourself.
Euro 2028: UK & Ireland
The 18th UEFA European Championship takes place from June 9 to July 9, 2028 across England, Scotland, Wales and the Republic of Ireland. Nine stadiums, eight cities, 24 teams, 51 matches — and millions of fans from across the continent descending on some of the most vibrant cities in the world. London, Cardiff, Manchester, Liverpool, Newcastle, Birmingham, Glasgow, Dublin — each city with its own character, culture and football soul. This is the stage. Miss Euro 2028 is the celebration.
How it works
Enter. Submit your photo, a 30-second video introducing yourself and your team, and tell us which host city you will be visiting. Entry is free and open to women aged 18 and over, of any nationality, supporting any team.
Vote. Contestants are placed in 24 groups (mirroring the Euro 2028 tournament groups). The audience votes via SMS to advance their favourites through group stages, round of 16, quarter-finals and semi-finals — just like the real tournament.
Win. The live final takes place during Euro 2028 semi-final week in London. A combination of jury assessment (50%) and public vote (50%) determines the winner. Titles awarded: Miss Euro 2028, Best National Look, Fan Spirit Award, and People’s Choice.
Important note
Miss Euro 2028 is an independent fan community project. It is not organised, endorsed or affiliated with UEFA, the Football Association, or any national football federation. It is created by fans, for fans — to add another layer of joy and celebration to the greatest football tournament in Europe.
About the Contest
About Miss Euro 2028 The idea Football tournaments are spectacular not just because of what happens on the pitch, but because of what happens around it. Fan zones, pubs, squares, stadiums — they come ...
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How to Enter
How to enter Who can enter Miss Euro 2028 is open to any woman aged 18 or over, of any nationality, supporting any team competing at (or hoping to compete at) Euro 2028. You do not need to be a profes...
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Voting & Rounds
The tournament — mirroring the real Euro 2028 Miss Euro 2028 follows the same tournament structure as the actual UEFA Euro 2028 championship. 24 groups, knockout rounds, semi-finals and a final — runn...
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Host Cities Guide
The 8 cities of Euro 2028 Euro 2028 takes place across four nations and eight cities — each with its own football culture, personality and magic. Whether you are a contestant or simply a fan planning ...
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Euro 2028 Tournament
Euro 2028 — the tournament The 18th UEFA European Championship takes place from June 9 to July 9, 2028 across the United Kingdom and Ireland. 24 teams. 51 matches. 9 stadiums. 8 cities. 4 host nations...
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Gallery
Gallery This is where the colour, passion and beauty of Euro 2028 comes alive. Once the contest opens in January 2028, this page will feature contestant profiles with photos and videos, fan-submitted ...
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Sponsors & Partners
Partner with Miss Euro 2028 Miss Euro 2028 reaches a unique audience: young, engaged, international football fans who are active on social media and passionate about both football and lifestyle. If yo...
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FAQ
Frequently asked questions Is this an official UEFA event? No. Miss Euro 2028 is an independent, fan-driven community project. It is not organised, endorsed, sponsored or affiliated with UEFA, the FA,...
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Contact
Get in touch Whether you want to enter, ask a question, propose a partnership or just say hello — we would love to hear from you. Entries Entry form opens January 2028. In the meantime, follow us on s...
Read MoreHelpful Reviews
"I went to every Portugal match at Euro 2024 in Germany and the energy among female fans was incredible. We painted our faces, wore matching outfits, sang louder than the men. A contest like this would have been amazing — finally something that celebrates us as fans, not just as decoration. I will be first in line to enter for Euro 2028."
"Our supporters group is planning a massive Euro 2028 programme and Miss Euro 2028 fits perfectly. It adds something fun and engaging alongside the matches — something that brings fans from different countries together. We have already shared it with our women members and the response has been enthusiastic. Looking forward to supporting our contestants."
"Football fashion has exploded in recent years — women are creating incredible match-day looks that blend team colours with personal style. A contest that celebrates this is overdue. What I love about Miss Euro 2028 is that it values personality and fan spirit alongside beauty — it is not a swimsuit competition, it is a celebration of women who love football. Count me in as a contestant and a content creator."